6 Easy Ways to Improve Your Facebook Business Page

When I talk to small business owners about social media, the thing I hear most is, “I just don’t have time for it.” And you know what? Fair enough.

As a small business owner myself, I know it can sometimes seem like there just aren’t enough hours in the day, and tending to your Facebook page is pretty far down on your list of things you need to do.

But could you possibly set aside 30 minutes once in a while to make some adjustments? That sounds reasonable, right? In just a short amount of time, you can make big improvements to your page. And these upgrades will help you make a much better impression on potential customers who decide to look you up on Facebook before patronizing your business.

So, take a breath, turn off your ringer and follow the steps below for a quick Facebook business page makeover! Bonus: Each suggestion comes with step by step instructions for working from a desktop or laptop computer.

1.  Add a Photo Album

If there’s one thing people respond to most on social media, it’s photos. So it’s worth your time to throw some albums up on your page. Ideally, the photos should show work you’ve done or products you offer. But if that doesn’t apply to what you do, then think about adding pics of you, your employees and the space where you work. Anything is helpful that gives followers and potential customers a more up-close and personal view of your business and the people who run it.


  1. Go to your business Facebook page
  2. Click on “Photos” in the menu on the left side of the screen
  3. Click “Create Album”
  4. Add any photos that are saved on your computer
  5. Once the photos are uploaded, you’ll be able to add a name to the album and captions to each photo.
  6. Click “Post” on the bottom right of the photo album screen

2. Create a Quality Cover Image

Each business page has 2 optional photos that always appear at the top of your page, and you most definitely should use both of them. The first is your profile pic and I think it’s best to put your logo there. The other one is your cover photo, which is a giant picture that runs along the whole top of the page. For that reason, it needs to be high quality and relevant. If it’s blurry, please get rid of it immediately. Better to have a crystal clear stock photo than a blurry authentic one. The image you choose should be at least 820 pixels wide by 462 pixels tall. For good, free stock photos try sites like Unsplash, Pexels and Pixabay.


  1. Go to your business Facebook page
  2. Hover over the camera icon on the top lefthand side of your cover image
  3. Click “Change Cover”
  4. Upload a saved picture from your computer
  5. Position the photo so that the parts you want are included in the frame.

3. Check & Add to Your Profile Info

I bet there’s a good chance you set up your company’s Facebook page quite a while ago and haven’t done much to it since. When you did that, you might have opted not to fill everything out because you just wanted to get it up and you told yourself you’d finish it later. Sound familiar?

Well, it’s later and it’s time to finish what you started. Go back and add a nicely written paragraph that tells a bit about your business, what you offer and what sets you apart. And of course make sure that you’ve put in as much info as you can about contacts, hours, location, etc. The last thing you want is someone visiting your Facebook page and not being able to find basic information.


  1. Go to your business Facebook page
  2. Click on “About” in the left side menu
  3. Go to town filling in all you can that’s relevant to your business

4. Schedule a Few Posts

Facebook makes life easy for those who have a little time to devote to their page once in a while. Instead of only being able to post updates in the moment, you can also now schedule posts for the future. So if you have some time, you can set up posts to go out for the next week or two weeks or more without even lifting a finger.


  1. Go to your business Facebook page
  2. Start typing an update as you normally would
  3. When you’re finished, instead of clicking “Publish,” click on the little down arrow button to the right
  4. Click “Schedule”
  5. Choose the date and time you’d like that post to the published.
  6. If you ever want to check on or change the scheduled posts, click on “Publishing Tools” in the menu at the top of your business page, then click “Scheduled Posts” from the menu on the left side of the screen.

5. Invite People to Like Your Page

If you want to run a small business in the 21st century, you’re just going to have to be OK with shameless self promotion. And keep in mind that your friends and family are probably super happy to support you. So don’t worry about inviting them to like your page! When they do, this increases your followers, exposure and ability to reach new customers.


  1. Go to your business Facebook page
  2. On the right side of the screen, near the top, you should see a box that says, “Invite friends to like your page.”
  3. Click on the blue “Invite friends” button.
  4. On the top, right above your friends’ names, there’s a button that says, “Invite All” – click that to invite everyone (recommended) or go through the list and choose which of your friends to invite.

6. Add Services or Products

This is one that not many take advantage of, so you’ll set yourself apart if you do. Facebook allows businesses to add products or services to their page so that visitors can see a quick rundown of what you offer along with prices and some details. It’s basically like giving people a preview of your website or physical shop and allows them to get as much info as possible about your business without even leaving Facebook.


  1. Go to your business Facebook page
  2. Click on “Settings” on the top, right side of the screen
  3. Click “Edit Page” from the menu on the left
  4. Scroll to the bottom and click “Add Tabs”
  5. If you offer products, select “Shop” tab and if you offer services, click “Services” tab.
  6. Close and return to page.
  7. You should now see the new tab on your page, then click on the tab to begin adding services or products.

Don’t feel that you have to make all of these changes at once, but they’re good tasks to add to your list as you continue improving your company’s online presence.

And if all of this is still too much to handle or a little intimidating, feel free to get in touch and I can take this stuff off your plate! I offer set monthly packages, custom monthly packages and even ala carte services for one-time projects like social media setup, branding and optimization. Click here to check out the options and pricing.

However you get it done, the important thing is that you commit to creating an excellent first impression to potential customers where they meet you first – online.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s