The 5 Tenets of My No BS Marketing Approach

When many small business owners hear the words, “Marketing services” they roll their eyes and slowing start backing out of the room.

I don’t blame them.

Marketing companies are a dime a dozen these days and the unfortunate fact is that a good deal of them charge exorbitant amounts for essential services, speak in indecipherable jargon and are quick to make unrealistic guarantees about what they can do for your business.

That’s why I understand that business owners can be a bit wary when they speak to me for the first time. They’ve spoken to enough snake oil salesman for a lifetime and don’t have the time or patience to entertain another.

It’s for this very reason that I make a point of telling potential clients that All Good Marketing offers something different. In a nutshell, I take a No BS approach to an industry that’s, let’s face it, absolutely chock full of BS.

Here’s what I mean…

  1. My Prices Are Reasonable

Most small business owners who I know simply don’t have an extra $1000 or more lying around every month. Yet, most marketing companies charge those kinds of prices for monthly packages that offer the very same services that my monthly packages offer.

I have no overhead so I can afford to charge you much more reasonable prices that just account for my time. I want to make professional marketing services accessible to mom & pop businesses that are boot-strapping their way to success, so  I don’t jack up my rates. The truth is, I love small, independent companies, so my services and rates are specifically tailored to meet their needs.

2.  I Don’t Make Pie-in-the-Sky Promises

I strongly believe that I can help your business improve, bring you new followers and new customers. But I’m certainly not going to make you fantastical promises or guarantees like, “I’ll double your business in 3 months!” or, “I’ll get you on the first page of Google search results in 90 days!”

In fact, if anyone says something like that to you, you should run in the opposite direction. There’s no exact recipe or timeline for getting good results from your marketing efforts, so I can’t and won’t make those kinds of statements just to get you to hire me.

Instead, I’ll simply tell you that I’m invested in the long term success of your business and will do everything I can to help you improve.

3.  No Long Commitment Required

My goal is not to rope you into paying me as much as possible for as long as possible. Come on, I’m not T Mobile!

All I ask of new clients is to commit to 3 months to begin. In that time, it’s on me to show you what I can offer and how I can help your business. It’s enough time for you to be able to see if my services bring value and are worth your hard-earned money. Let’s put that in perspective…

If you sign up for my most affordable monthly package, you’ll spend $750 over the course of 3 months. That’s less than most other Chicago marketing companies would charge you in a single month.

The point is this: I don’t want to take your money if I’m not helping your business grow. I know too well that a small business’s resources are limited, so I would never want you to waste your money on something that’s not working.

4.  I Genuinely Care

I know it might sound hokey, but I care about small businesses. I could go to work for a huge marketing company downtown that deals with hundreds of corporate clients, but that’s not my bag.

I love independent businesses that make our neighborhoods special. No one goes to a new part of town and says, “Ohhh look at all these cool, chain shops and restaurants!” No, we dig unique businesses run by passionate people. And I want to help them thrive.

Plus, I’m a one man band so to speak. So you can be sure that you’re not  just a number to me – each client I have is highly valued and given the time and attention that they deserve.

5. Just Say No to Jargon

I know how confused and intimidated I feel when I go get my car fixed and the mechanic starts speaking another language. I don’t want to say, “Excuse me, but I don’t understand a single word you just said…can you please explain before I hand over my my moola?”

Many small business owners experience the same sense of disorientation when dealing with digital marketing companies. They start dropping acronyms and industry jargon and it makes you feel stupid. Maybe they’re trying to make you feel that way to convince you that you need their expertise.

That’s not how I roll though. I speak in very plain English and make my plan of action totally transparent. My goal is not to confuse you into submission, but rather to help you make an educated decision about what’s best for your business.

If this no-nonsense, no BS approach to marketing resonates with you, please get in touch.

I believe that people who work together should genuinely respect and like one another, so let’s get started by chatting or meeting in person to see if it’s a good fit.


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